Nearly a year ago UNDP and Samsung announced an innovative partnership. Together we found the Samsung Global Goals app and quickly reached countless individuals, a lot of whom had no previous exposure to the Sustainable Development Goals (SDGs).
In March 2020, as the World Health Organization (WHO) announced that COVID-19 had become a pandemic, in a time when participating with programs through our cellular devices was not the initial thought on our heads, Samsung immediately sought to use this effective tool to open up a new channel of support to the UN. Since the world faced a public health crisis unprecedented these days, and UNDP leapt to create responses that would aid the immediate crisis, in addition to the long-term recovery, our partners were working with us to disseminate clear information and ways to do it. From the WhatsApp hub providing real time health care data to billions around the globe, to podcasts from public health leaders on ways to slow the pandemic’s spread, we entrusted waves of misinformation. The app also provided simple techniques to contribute, either by donating or by providing directly to UNDP or WHO’s COVID-19 Solidarity Response Fund.
The program is changing the way we communicate, enabling engaged global citizens to urge for the worldwide targets. It connects to all 17 Goals, giving a simple method to learn about their attention, as well the topics they tackle, and also a fun way to encourage them. It functions as an engaging channel to show how interconnected the SDGs are, and also the progress we’ve made up to now.
Samsung is also altering how UNDP raises funds to answer the crisis. As the lead UN agency about the technical Profession response to COVID-19, we quickly mobilized present core financing, the flexible channel into which Samsung contributions flow. Core funding is the lifeblood of all UNDP’s work in 170 countries. In one year , we partnered with 103 nations on integrated SDGs support, four million people in 27 countries gained access to justice, 28 million protected acres in 55 countries were better managed, 48% of voters registered with UNDP service were girls, and 62 countries bolstered social protections to their citizens. Private sector and individual contributions, plus revenues from UNDP’s store, contribute to fulfilling funding gaps, particularly in times of economic stress, and they match financing from other partners. Now reaching over 40 million mobile devices, we are raising awareness about COVID-19, the Global Goals, in addition to delivering alternative sources of funding, and lending assistance to our UN household network.
As with our job in country crisis crowdfunding, Samsung Global Goals is one of the UNDP toolsets to drive collective advocacy via digital platforms to promote involvement from the private sector, leading civil society members, and individuals.
In 2020, for the very first time in 3 decades, global human development is forecast to decline. With these challenges ahead, UNDP is grateful to Samsung for its role in helping reverse the socio-economic effect of the outbreak, and in building beyond retrieval on an accelerated path to sustainable development.